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EXp’s Wendy Forsythe to agents: Focus on experience over metrics

USA Real Estate News-Inman - Wed, 2025-01-22 13:15
The chief marketing officers for eXp Realty, Brown Harris Stevens and CoStar Marketplace share why sales metrics don't resonate with today's consumers and what agents can do instead.

Agents on social media in 2025: ‘Just get out there and record’

USA Real Estate News-Inman - Wed, 2025-01-22 13:00
In addition to committing to creating content, savvy agents told ICNY attendees that authenticity, focused branding and being fearless are some of the keys to finding success on social media.

Willis Transitions to New Role at KW; Keller Names Herron Interim COO

USA Real Estate News-RISMedia - Wed, 2025-01-22 12:53

Above, Mark Willis In another change in leadership at Keller Williams, Gary Keller, co-founder and executive chairman, announced in an email to company employees Jan. 22 that now former CEO and president Mark Willis is immediately transitioning into the role of chief leadership officer. Additionally, Stacie Herron, currently chief legal and administrative officer, will also…

The post Willis Transitions to New Role at KW; Keller Names Herron Interim COO appeared first on RISMedia.

Little Change in Mortgage Applications This Week

USA Real Estate News-RISMedia - Wed, 2025-01-22 11:48

Mortgage applications barely increased this week amid lingering high mortgage rates, but the increase was enough to push home purchase applications up 2% over last year.  That’s the latest analysis from the Mortgage Bankers Association, who reported a 0.1% increase in applications over last week’s notable 33% jump, per its latest Weekly Mortgage Applications Survey…

The post Little Change in Mortgage Applications This Week appeared first on RISMedia.

Anywhere’s David Marine: The power of storytelling is ‘timeless’

USA Real Estate News-Inman - Wed, 2025-01-22 11:16
The key to finding a brand's story is making sure that the consumer's, the brand agents' and competing agents' views of that brand all align, Marine told Inman Connect New York attendees.

4 Strategies to Convert FSBO Folks Into Seller Clients

USA Real Estate News-RISMedia - Wed, 2025-01-22 11:06

Is there anything more depressing for a real estate professional than seeing a For Sale By Owner sign planted in a front yard? Not only does it mean no commission but there is also the subtle hint that your services are not required in order to sell the property. You know it’s not true. If…

The post 4 Strategies to Convert FSBO Folks Into Seller Clients appeared first on RISMedia.

Thoughts on Leadership: Connecting and Creating Clients for Life

USA Real Estate News-RISMedia - Wed, 2025-01-22 11:02

Last week I had the privilege of contributing to and celebrating at our HomeServices of America Diversity Meets monthly gathering. Alongside Teresa Palacios Smith, Chief Diversity, Equity & Inclusion Officer, we announced the recipients of the prestigious Diversity Champion Awards. It was an incredible opportunity to honor the remarkable work being done in the DEI…

The post Thoughts on Leadership: Connecting and Creating Clients for Life appeared first on RISMedia.

American Real Estate Association absorbs NYC trade group

USA Real Estate News-Inman - Wed, 2025-01-22 05:00
The integration with the New York Residential Agent Continuum paves the way for the organization's first local chapter while turning up the heat on its rivalry with the National Association of Realtors.

Trump’s HUD seeks to eliminate climate change and bias initiatives

USA Real Estate News-Inman - Wed, 2025-01-22 05:00
President Trump's second term is a second chance at overturning Obama-era housing discrimination policies. Housing advocates fear he will succeed, effectively undermining 56 years of fair housing progress.
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